A person who has an online store always thinks about the market and methods to increase sales. And, the trend of online purchasing is on the high, and it is a very apt time to capitalize on this opportunity.
So do you have any idea about the methods, which helps to increase the sale? Or how to attract the customers and thus increase sales? And we all know that ad campaign is one of the methods but here you have to spend hundreds or thousands of dollars for this and its effect on your sales is not much higher.
Have you heard that “ an idea can change your life !!! ” Similarly, some slight modification can make a huge difference and improve your E - Commerce sales. So shall we dive into the tips to increase the e - commerce sale ???
Important tips to increase e - commerce sale
1 . Upselling your products.
2 . Solve your customer’s hesitations.
3 . Offer multiple payment options
4 . Wish List Reminders.
5 . Don’t forget Email Subscribers.
6 . Make It Easy For Your Clients to Get What They Want
7 . Have more Product Reviews.
1 . Upselling your products: -
Upselling means to influence a customer to buy something additional or more expensive.
In other words ; An up sell is to get the customer to spend more money – buy a more expensive model of the same type of product , or add features / warranties that relate to the product in question . For example, if a customer is searching for windows 7 core i3 processor we can recommend windows 8.1 core i7 processor with a picture . As earlier said, up selling is offering same variant of product , but more expensive variants to the buyer .
Many people don't even know some upgraded features or if additional products are available in the market , which they might even want . Through Upselling you will definitely have extra sales . Obviously It is an achievement . . But do not try to apply up selling strategy to every transaction ; just because you have a number of products . Never ever try to up sell your entire list of products to the customer who haven’t even made their first purchase .
2 . Solve your customer’s hesitations : -
It is not simply happening with you , but also with many popular e-commerce sites . Clients will add a product to their carts but forget about most of them during sign out . A recent study shows that over two-thirds of online shopping carts are discarded or forgotten .Actually the lose is ours ..We are losing potential sales .
You have to take the necessary actions to resolve these problems because you know those clients like or love to buy these items. Try discount, point cards or free shipping to attract them back.
Other actions like sending an email to the clients about their discarded/forgotten carts, bundled with a special offer should be good enough to catch some more sales.
3 . Offer multiple payment options: -
Customers are becoming more and sharper and they want a user - friendly experience. Offering only one payment option is no longer enough to be successful. Make sure your customers can check out with many options that may be more convenient for some customers.
If you sell internationally, offering multiple payment options it is something very important. Because every country has specific checkout and payment preferences.
4 . Wish List Reminders: -
If a user has a wish list, then it means that he/she is interested in that specific product. This is a very important information. This will help you to sell that product to the customer in consideration without very little effort. By sending emails and offer coupons you can catch your customers back.
5 . Don’t forget Email Subscribers: -
Have you ever thought about the endless possibilities of emails? It is one of the best channels to catch traffic for your business.
According to recent research and study,
1 . Email has a Return On Investment of around 4,300% .
2 . 80% of people say they receive marketing messages alongside their personal emails on a daily basis .
3 . 70% of people make use of coupons or discounts they learn about from email .
4 . 60% of people say that receiving special offers is the main reason they subscribe to an email list from a business .
From the above details you can easily understand the important s of emails. Think about it . Be active , creative and update with the new ideas .
6 . Make It Easy For Your Clients to Get What They Want : -
If your store is designed badly , then your business cannot perform more than a particular level . So what are the main things we have to consider while designing an e-commerce site.?
1 . Check that whether your site lacking a clear value proposition .
2 . You have to give good product descriptions .
3 . And of course about the navigation .
4 . Never put too many products on a page .
5 . Are you properly listing your products?
6 . There should be a proper balance between text and images
Do not forget to consider the above details .
7 . Have more Product Reviews: -
According to recent research and study,
You can increase your e-commerce conversion rate by adding product reviews on your e-commerce online store. Product reviews are a form of testimonials.
You can immediately find that what people are saying about a product that you’re considering buying. Actually, Your customer will see that many people buy it, like it, and sees himself like the product too. Definitely, this will increase the conversion rate.
Nowadays demand and acceptance of e-commerce are increasing. At Cybrosys Technologies, we have Odoo E - Commerce experts having a great industry experience to help you with all your worries related to E – Commerce. Contact us if you are looking for E - commerce development company. We would love to hear from you.