In order to maximize our company sales, which will entice the customer to spend
more on our website. For that purpose, we can use the concept of upselling which
is basically a technique where the seller will encourage the customer to go for
a higher-end product that is more costly compared to the base variant. The added
feature on the base variant will sometimes be just a luxury add-on, but the seller
will try to make sure that the customer ends up buying the higher variant itself.