Marketing automation helps Odoo to create automated target-oriented marketing campaigns.
Marketing automation in Odoo 14 helps in automating the flow of work. It will also
help to scale up the business. The feature also supports end-to-end customer journeys.
Marketing automation can help you design engaging email campaigns and create email
templates effortlessly. In short, it automates different aspects of marketing. A
user can try different types of action in marketing automation modules to streamline
the workflow.