Opt-out Reasons
The Opt-out Reasons feature in Odoo's Email Marketing module is designed to track and categorize the reasons why recipients unsubscribe from email campaigns. This helps businesses understand the specific factors influencing unsubscribes, such as "Too many emails," "Irrelevant content," or "No longer interested." By collecting this data, businesses can gain valuable insights into what might be driving recipients away, allowing them to improve future campaigns by adjusting email frequency, content relevance, and targeting.
The feature also offers customization, enabling admins to add new opt-out reasons tailored to their specific needs, especially if they identify recurring issues not covered by the default options.