Link Tracker
Odoo 18 provides the Link Tracker tool, which helps you monitor the effectiveness of your email marketing campaigns. This tool is accessible through the Configuration menu, where you can track key details of each campaign link.
On the Link Tracker page, you can view essential information such as the creation date, page title, button label, target URL, and click count. This data allows you to assess the performance of specific links within your campaigns, giving you insight into which links are most engaging to recipients.
Additionally, the Visit page and Statistics buttons are available, and by clicking them, you will be redirected to a detailed statistics page on the website.
Here, you can track the performance of the links in real-time, allowing for better optimization of future campaigns based on user interactions and click-through rates.
With this tool, Odoo 18 makes it easier for you to understand how recipients are engaging with the content in your emails, providing valuable data for refining your email marketing strategies.