Odoo 16 Website & E-Commerce

Optimize SEO

Search Engine Optimisation (SEO) is a collection of best practices for optimizing your website so that it ranks higher in search engines such as Google. In short, a solid SEO permits you to obtain more visitors.

SEO is essential for the operation of a website since it helps to ensure that a website is visible to search engines and its intended audience. This helps to enhance website traffic, lead generation, and, eventually, sales. SEO also helps to improve a website's user experience by making it more navigable, which can lead to more conversions. SEO also assists you in establishing a reputation and trust with potential clients, which can lead to increased sales.

The Odoo Website module provides exceptional SEO optimization solutions for the robustness and enhancement of your website. You can see a specific menu for addressing the SEO component of the web pages in the module. You can find the Optimize SEO option under the Site menu of the website module as shown below.

The field allows you to provide a title for the web page, which will appear in the Preview area. In the corresponding field, you can also include a description of the webpage. This description will also be visualized in the preview on the right-hand side of the window. Furthermore, you can add keywords, which can help you enhance traffic. Every web page should define the metadata tags title and description. Search engines employ these information pieces to promote your website. They are generated automatically based on the page title and content, but you can customize them. Make sure they are relevant to the page's content, otherwise, you may be dismissed by search engines.

You can insert as many keywords as you want. In addition to the keyword, you can provide the language of the keyword in the given field. Odoo has a keyword finder to help you generate great content and increase traffic. Those are the queries you wish to direct to your website. You can observe how each term is utilized in the text (H1, H2, page title, page description, page content) and what Google searches are related to it. The greater the number of keywords employed, the better.

You can also select an image, which will be displayed in the event of a webpage search. After providing all of the information, you can save it by clicking.