Lead generation
Converting visits to lead:
When enabling the visits to lead option, each and every website visitor is converted to leads and performs data enrichment based on the visitor’s IP address.
Lead mining:
Lead mining allows you to generate leads directly from your database and classify your leads based on some criteria like country, the size of the company, the industry.
Lead enrichment
The advanced feature Lead enrichment in Odoo platform will allow you to obtain further more additional pieces of information and the contact information of a lead from a single contact address in order to enrich the collected data. It helps to ensure that all the data are complete and up to date. If activating this option, enrich the data automatically with company data based on their Email address. The enrichment options should be enabled in the settings menu of the CRM module.