In the world of e-businesses, e-commerce platforms have already stepped in. The selection of an e-store according to the necessary requirements is the task involved when we think about today's vast options available in businesses. The advantages of e-shopping or business are numerous because most businesses follow this trend. The selling of items through an e-commerce platform is a running trend as well as a great decision for the success of a business company. There are numerous famous e-commerce platforms today.
Now let us have a look at the most prominent and highly popular e-commerce platforms like Shopify and Odoo and how far they have helped businesses to grow faster.
Odoo
Odoo’s e-Commerce platform offers CRM, e-commerce, billing, warehouse, manufacturing, accounting, customer management, project management, and inventory management. Odoo offers you an advanced website builder that comes up with a unique set of frameworks and interfaces. It is thus a whole package for your business solutions. This multi-purpose feature can make it easy in handling all other operations and requirements. The platform not only acts as a perfect website builder but also, as an e-Commerce site, portal for jobs, HR recruitments, and educational purposes.
Creating and customizing your own websites for business necessities is easy and fast using Odoo. This platform also helps in designing and maintaining the business policies and requirements. Also since the platform offers both front-end and back-end usability, whenever a change occurs in either of the ends, the other identifies it very well. One of the main reasons why the Odoo website and e-commerce platform are highly recommended to the business world is because it is one of the best options for the ones who look for a robust website and e-commerce system. The e-commerce platform in Odoo also gives you a collective knowledge of all the operations of sales which is way better than the ones provided by the traditional business operations methods.
The main features of the Odoo e-commerce website include,
Customer Analysis
The Odoo website module can help you create various forms of websites which can be used to analyze the customers well. This can tell you their requirements and doubts and so act accordingly. Customer feedback and reviews are always important because they can lead you to improve much better in the upcoming days, which can lead to the successful growth of the business. Also, it acts as the perfect tool for collecting the information of the customers.
User-friendly System
The advanced features and functionalities can be an added bonus when you design your website according to your needs. Also, it gives you permission to create and configure the website on your own terms and requirements.
Customization
What about designing your website based on your needs and wants? It sounds interesting, right? This is one of the main things that can make you unique in the competitive market. The default building clocks that help in designing your website can be customized according to your basic requirements in the business. These building blocks can be dragged and dropped with ease too. Moreover, the themes can be designed with a more professional touch. These all can create a different impact on the leads.
Multi-Language Support System
The multi-language feature can enable the access to translate your website into multiple languages with ease. The text contents of the website can be created, edited, and updated directly from the front end. This process is similar to that of word processing.
It is always necessary to make sure that the content is creating traffic on your website. In order to attract a higher number of audiences, there are certain keyword suggestions, meta tag tools, etc. This can help you get higher website rankings on the search engines.
Multi Website Facility
The multi-website facility and link tracking facility is another merit. You could even connect your Shopify platform with Odoo and access it from there as well. The website sharing option through social media is also present.
Live Chat Features
a) The Robust Live Chat facility comes up with a popup window enabling chat options. This can make it easy for the customers to connect with the company within no time.
b) The Odoo templates can be easily designed using HTML and bootstrap CSS. The platform gives you the opportunity to design your website layout with the best templates displayed. Changing the themes is no longer a task because the Odoo App Store has a collection of them. The availability of mobile preview makes it much easier for the people in charge to decide faster and know how the website would be seen in the eyes of a random customer who goes to a site for shopping or more.
c) Social media has an important role in promoting the website online. It can help you identify the target audience and attract them to the website. This can create a good impact on the business.
Odoo 15 Website module has come up with many advanced features like exclusive search options, quick search, easily shareable coupons, animations, improvements in image display, modern themes, pie charts, and many more.
Shopify
Shopify is used to create a simple and attractive online store quickly. It is used by thousands of online businesses. This e-commerce platform not only demands very fewer costs for its maintenance but also requires very less technical knowledge. Thus the merchants can easily create their own online stores without much effort. This platform can also help them manage all the departments that come under their shops. It includes all the processes like viewing orders and transactions, accepting Mastercard, uploading products, plan modifications, and so on.
Shopify comes with many features of which the main ones are,
Customization
It gives you options for customization of your online store. The layout of the online store can be customized according to the business needs as well as personal interests.
Select from 100+ attractive templates
There are wide varieties of templates available from which you can select the desired template for your store. This can create a sense of individuality as well as interest.
Start accepting orders in a matter of minutes
The fast pace of accepting orders, selling, etc. are the other benefits. The easy handling of sales operations is guaranteed.
When comparing these two-
Set up and features:
Odoo is straightforward to set up and use. Without having strong technical knowledge you will be able to build an e-store. You will find several odoo themes at this store to enhance your e-commerce store. Odoo owns a beautiful user interface with great features including easy configuration, seamless integration, and customization.
Administrative Features
These features help your e-store to figure seamlessly and easily. During this section, Shopify offers the least admin feature compared to Odoo. Shopify doesn't have Bulk order processing and bulk product import/export modules.
Promotion and Marketing Features
In this aspect, both platforms include a decent list of modules for the promotion and marketing of the website. In Odoo, you would like to customize most of the features to implement them to make it work.
Reporting and Analysis
It is of the essence for an e-commerce store to generate correct reports for future use in business growth. Odoo develops accurate sales reports including inventory, sales, and merchandise performance summary reports. It includes inventory reports, invoicing, sales summary reports, and lots of reports as per your business requirements. Both platforms also provide the feature of traffic analytics.
So the decision on selecting a favorable option purely depends on the business demands, requirements, budget, business domain, future goals, and current situation. If you’re an outsized company having many products, Odoo is the tool for you. This platform can maintain your catalog and is also relatively cheaper than other platforms. Also, it's a versatile platform with free licensing. It is equally easy on the pocket.